As part of our marketing efforts here at the Renton Printery, we’ve delved into video production.
This mainly amounts to us posting whatever footage we happen to accumulate at the spur-of-the-moment.
For instance, we recently posted a video of our main printing press in action on our YouTube channel, featuring our trusty pressman, Mr. Tran. It was a short video, as most of our videos have been, and got us some buzz on social media.
Typically, we’ve found that video draws a lot of attention here at the shop. The first video we posted, really a clip show from the Renton River Days parade earlier this year put together by our graphic designer, got us a ton of hits.
Since then, we’ve put out some other videos, but they are few and far between. Progress is slow on our videography efforts, but progress is being made.
I’ve began serious work on a new video, currently in pre-production. It will be our most ambitious video project to date. No details yet, but when it comes to fruition, you will all be amazed!
We have a few other ideas on the shelf, including an ongoing series of segments we were going to do about printing history. Unfortunately, we got stalled in the scripting process and the idea got put back on the shelf.
But despite this setback, we are actively working on other projects which we prefer to stay tight-lipped about for now. However, there is no need to panic.
I will say that I am working with a good friend of mine who’s something of a film buff to the tell a very important story regarding a very important person doing a very important task at the shop.
(Please take my repeated stressing of “importance” with just a grain of salt.)
In summary, we’re working hard, we’ve got a plan, and we can’t wait to finish our project to so we can show you all how much we love doing this.
Remember, we’re sprinting— eh, printing for you!
Marketing Director at the Renton Printery. Providing advice on print-buying and business, along with notes on the state of the shop.