But I work in a print shop, and such a thing has never occurred to me. Until now, that is.
Of course, now I’ve decided to read every blog about printing I can find, now that I’m officially the Chief Gruntwork Officer (and Marketing Guy).
What little I’ve found is so far quite enlightening. Indeed, the less you know, the more you think you know. I’m fairly certain the opposite is also true.
You probably know me, if you know me at all, as that random guy darting around in the background desperately trying to look busy while my father, Rich Sweeney, tries to work out the particulars of the printing you wanted done.
If you’re one of the few, unlucky souls who walked into the shop while my dad was out and about and I was manning the desk, you know me as someone else.
You know me as the guy who mumbled politely, tried to sound like he knew what he was doing, and was unable to help you in anyway whatsoever because he honestly doesn’t know a darn thing about production or quotes or cardstock. He barely knows enough jargon to sound even barely competent.
Well, guess what? That guy, yours truly, is now in charge of marketing at the Renton Printery!
I am the guy who, despite being practically raised in the shop, has no idea how to do anything remotely useful other than play on the internet for a few hours a day.
This means that I now have the pleasure of bumbling and mumbling my way through every networking function, social media exchange, and business card trade-off that anyone wishing (or not wishing) to associate with the Renton Printery will be forced to endure... or else!
Also, I write this blog.
Man, this is going to be a blast!