There are more gym memberships purchased in the month of January than in any other month, with the month of February bearing most of the corresponding attrition rate.
To the best of my knowledge, this phenomenon is distinctly American, and correlates with our culture’s tradition of New Year’s resolutions.
While you may or may not be serious about shedding a few pounds this year or eating more green vegetables, you are definitely serious about the one thing that’s still going to be there when you finish chugging that last bit of eggnog: work.
If you own a business, you are probably thinking about taxes right now. If you are a small business like the Renton Printery, this probably causes you a great deal of worry, sending you pouring over this year’s balance sheet, trying to figure out what to cut and what to keep.
It may be advisable, therefore, to make a new year’s resolution about your business. Maybe you used company credit cards too much this year. Perhaps you haven’t put as much effort into marketing as you should have.
Whatever ails the old store, you should approach a new year’s resolution for your business much more seriously than how you might resolve to buy and use a gym membership.
As with all goals, you should be able to measure your resolution’s success, or lack therefore. Also come up with a specific definition of success, and perhaps work with a partner to keep you accountable. Two heads are better than one, especially in a business venture.
My new year’s resolutions for the shop are to attend a networking event every month this year and to watch two Lynda.com instructional videos a day every weekday.
With luck, I will remember to follow my own advice and to deliberately approach this task with a sober mindset. I wish the same to all of you!
Marketing Director at the Renton Printery. Providing advice on print-buying and business, along with notes on the state of the shop.