Print-buying is often a difficult task for people new to business to wrap their minds around, especially smaller establishments.
They are typically unfamiliar with the jargon and conventions of the print trade, such as the capabilities of a commercial printer like the Renton Printery.
The key to understanding print-buying is to have a solid idea of what you want to buy beforehand. It should be a given that you have a PDF file to give to the printer that is properly formatted for bleeds and CMYK. But the three steps below should help you to get a better grip on what you need to know to hire a printer.
1.) Know What Kind of Printing You Want
You should know whether what you want to print is suitable for the printer you have in mind. If you’re looking to print a small batch of wedding invitations, a commercial printer like the Renton Printery is not the best choice for such a job. A better option would be a retail printer such as Staples.
On the other hand, if you want a large mailing campaign, a commercial printer like the Renton Printery does jobs like that all the time, and would be an excellent choice.
2.) Know How Much Printing You Want
Related to the above point, you should know if you want one copy or one-hundred. The size of your order will determine whether you should hire a small retail printer or a mid-sized to large commercial printer.
For example, if you just need a copy of a set of building plans printed out, your best option would again be to go to a retail printer like Staples. But if you want to print out one-thousand copies of a multipage, full-color newsletter, then a commercial printer like the Renton Printery is your best bet.
3.) Know When You Want It
As a print-buyer, you will need to know when you want your order completed. Along with how large it is and what you want, this will decidedly influence which printer you should hire.
For example, suppose you place an order Monday and need it filled by Thursday. A commercial printer like the Renton Printery will probably be able to do the job.
But if you need the order fulfilled sooner than that, then you have two options: You can pay extra to have the order rushed, or you can go to a printer which specializes in printing around the clock.
The chief problem with the second option has to do with the trifecta of Cheap, Fast, and Quality. Regarding a product, you may pick any two while excluding the last.
In this case, hiring a printer specializing in speed to do a large job will be Cheap and Fast, but not Quality.
Also, avoid placing an order prior to a three-day holiday. Huge rushes of orders occur around such times, and yours might get lost in the jumble. Wait a few days, and then order.
Marketing Director at the Renton Printery. Providing advice on print-buying and business, along with notes on the state of the shop.