When I started doing marketing work here at the shop, I got some advice from my dear Uncle Bill, who used to work in advertising.
He suggested I start sending personalized thank-you notes to each customer who made an order. I immediately saw the use of such an action.
By writing thank you notes, we not only show the customer that we care enough to thank them in such a personal manner, but we also encourage them to continue doing business with us.
In other words, being nice sells.
We write thank-you notes to show appreciation for our customers, thus fostering feelings of endearment, which paves the way for future sales.
If your mom made you write thank-you notes after your birthday and Christmas, I’m you sure you have memories of not particularly enjoying the experience. I know I do.
But now I’m glad my mother made me write such notes. They were good practice for my current habit of sending thank-you notes to each customer that gives us an order.
The chief reason for writing thank-you notes is simply to express thanks. It’s the nice thing to do, just as if you thanked someone verbally for returning your wallet after you dropped it.
Bestselling author Guy Kawasaki, former chief evangelist at Apple, opines that being nice also gives you “Good Karma.” Someone, somewhere, somehow, will be affected by your niceness, which will in turn benefit you.
By being nice to your customers, you give them a reason to be nice in return.
For them, being “nice” might come in the form of referring a friend to your business, buying from you again in the future, or talking you up on social media.
Furthermore, people usually want to do business with their friends. What could be more friendly than sending a personalized, handwritten thank-you note?
In today’s day and age, word of your attentive customer relations work will easily get around, earning you the respect and admiration of customers and fellow businessmen alike.
On a slightly more tangible level, writing thank-you notes will help you retain repeat customers.
Repeat customers are your biggest source of income, and being especially nice to them will be extraordinarily helpful for making more sales and raking in the dough.
With all this in mind, the best thing you can do is to compile a list of your top ten customers and personally thank each of them for their business with a handwritten note.
Repeat this with every order you get for the next six months, and then see how you’re doing.
Marketing Director at the Renton Printery. Providing advice on print-buying and business, along with notes on the state of the shop.